With a degree in social communication from Mackenzie University, São Paulo, Brazil, Ana Paula Marques started her career as a copywriter at McCann Erickson, became a creative director and strategic planner and worked in the communications market for 15 years, winning important global creativity awards. In 2018 she founded Allma Hub, a creative lab led by eight women, where she works on impact projects, public policy support and transitioning to a new consciousness. She is a writer, screenwriter and specialist in communication campaigns for behaviour change
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